🍪 Marketing Snack 🍪 Five minutes to a more professional website presence
It's a holiday week, so I'm keeping it short with a 5 minute lil treat!
Updating two things on your site can make your site feel more professional and inspire more consumer confidence in your product.
If you’re anything like me, you’ve got quite a few tabs open at any given time. (If not… how??) When you’re scanning all of those tabs, you might notice that most websites have a cute little icon next to the text - that is called a favicon.
In reviewing websites for a project this week, I saw a lot of Squarespace builder favicons - sometimes from brands with national distribution.
Most website designers will update your favicon for you, but if you’ve DIY’d your site, you might have missed it. Or you’ve evolved your logo and your favicon is out of date. Either way, updating your favicon is a subtle way that communicates professionalism.
Another way to communicate professionalism and reassure your consumers that your site is trustworthy - update the copyright date in your footer. I saw one today that was still ©2020… that doesn’t inspire a lot of confidence. It did inspire today’s 🍪Marketing Snack 🍪
Step 1: Check your favicon. Update it if necessary (I included direct links at the bottom for a few major sites)!
Step 2: Check your website footer for your copyright date.
Step 3: Review your about page and any other pages that might include specific dates that may need to be updated. For example, on my about page, I used to have a number of years of experience - I recently updated it to be more flexible, using “more than a decade” so I don’t have to update annually! (And yes, I made sure my footer said 2025)
Step 4: Put a note on your calendar for your first work week in 2026 to update your footer for next year!
These may feel very subtle, but not having these things updated can take make a brand feel amateur or incomplete. Not what you’re trying to portray to consumers or potential retail partners.
Hope this little treat of a Marketing Snack is helpful, and enjoy your 4th of July weekend!
Here’s how to add a favicon to a few common sites:
Squarespace: https://support.squarespace.com/hc/en-us/articles/206542527-Adding-a-favicon-or-browser-icon
Shopify: https://help.shopify.com/en/manual/online-store/images/add-favicon
Square: https://squareup.com/help/us/en/article/6977-upload-a-custom-favicon